Sound technology only gets noticed when it is bad: why room acoustics matter more than wattage and how photon plans sound reinforcement for events.
An impressive light show is nice. But if the microphone hisses or the speech gets lost in the reverberation of the hall, the evening is ruined. Good sound goes unnoticed – bad sound is noticed immediately. That is why sound technology in Cologne is not a side issue for us, but the heart of every event.
You can find out which equipment, microphones and sound engineers we provide for this on our page about sound technology for events.
Every venue sounds different. An industrial hall with five seconds of reverberation needs a completely different sound reinforcement concept from an acoustically damped conference room. We look at the room beforehand – if in doubt, we go there in person – and then plan what is really needed. For 50 guests just as much as for 5,000. To be honest: the most expensive system is useless if it is positioned incorrectly.
For large open-air events, we use line array systems that reach even the back row cleanly. At corporate events, it is often discreet loudspeaker systems that visually disappear and still carry every syllable. We tune our PA systems to the room – with measurements, not by feel.
The best loudspeaker system is no good without clean miking. Whether wireless microphones, headsets or condenser microphones for musicians – the choice depends on who is speaking or playing and how much movement there is on stage. We have described in detail which system suits which format in our article Microphones, headsets and more – which sound system suits which event. With us, there is always someone at the digital mixing desk who knows the desk rather than reading the manual for the first time on the day of the event.
For us, a soundcheck at six in the morning is part of the job when the event starts at nine. During the event, our sound engineers take care of live mixing, equalising and monitoring – volume, tone and balance are continuously adjusted, because a full hall behaves differently from an empty one. And what if a speaker accidentally mutes their mic and carries on talking? We have seen that happen often enough. We notice it before the audience does.
What sets us apart: crystal-clear sound for every event format, high-quality PA systems from compact loudspeakers to large-scale systems, carefully coordinated wireless and wired microphones and individual sound reinforcement concepts that take room acoustics and the audience seriously. Even in acoustically difficult environments – and there are quite a few of those in and around Cologne.
A little anecdote to finish: during a concert, we once replaced a failed amplifier within a minute. The band didn’t notice. That is exactly how it should be.
If you are planning an event where every sound has to be spot on, you have come to the right place at photon. We offer professional event technology, sound technology and sound reinforcement solutions – from company parties to festivals. Talk to us – we’ll make your event sing. You can read more about photon as a Cologne-based full-service provider in Event technology and event solutions from the media city of Cologne.
Related: Sound equipment hire – equipment and daily rates at a glance.
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