Privacy statement

Status: April 7, 2025

Table of contents

person responsible

photon Veranstaltungstechnik GmbH Kronenweg 28-30, 50389 Wesseling

Authorized representatives: Christian Beyer

email address: info@pho-ton.de

Impressum: https://www.pho-ton.de/impressum

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the persons concerned.

Types of data processed

  • inventory data.
  • payment details.
  • location data.
  • contact details.
  • Content data.
  • Contract data.
  • usage data.
  • Meta, communication and procedural data.
  • log data.

Categories of affected persons

  • Service recipient and client.
  • interested parties.
  • communication partner.
  • user.
  • Business and contract partners.

Purposes of processing

  • Provision of contractual services and fulfilment of contractual obligations.
  • communication.
  • safety measures.
  • direct marketing.
  • Range measurement.
  • Office and organizational procedures.
  • organizational and administrative procedures.
  • feedback.
  • marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.
  • public relations.
  • sales promotion.
  • business processes and business procedures.

Relevant legal bases

Relevant legal bases under the GDPR: The following is an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or place of residence. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Article 6 (1) (a) GDPR) - The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
  • Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures taken at the request of the data subject.
  • Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the person responsible is subject.
  • Legitimate interests (Art. 6 (1) (f) GDPR) - processing is necessary to protect the legitimate interests of the controller or of a third party, provided that the interests, fundamental rights and freedoms of the data subject, which require the protection of personal data, do not prevail.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act — BDSG). In particular, the BDSG contains special rules on the right to information, the right to deletion, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states may apply.

Note on the validity of the GDPR and Swiss DSG: This data protection notice is intended both to provide information in accordance with the Swiss DSG and the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used due to the wider geographical application and comprehensibility. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “particularly sensitive personal data” used in the Swiss DSG, the terms “processing” of “personal data” as well as “legitimate interest” and “special categories of data” are used. However, within the scope of the Swiss DSG, the legal meaning of the terms continues to be determined in accordance with the Swiss DSG.

Safety measures

In accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, availability and separation of data relating to it. We have also set up procedures that ensure the exercise of data subject rights, the deletion of data and responses to the data being compromised. In addition, we take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.

Transfer of personal data

As part of our processing of personal data, it may be transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers tasked with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens as part of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies (as can be seen from the postal address of the respective provider or when the data protection declaration expressly refers to the transfer of data to third countries), this is always in accordance with legal requirements.

For data transfers to the USA, we rely primarily on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision by the EU Commission of 10.07.2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and set out contractual obligations to protect your data.

This two-fold protection ensures comprehensive protection of your data: The DPF provides the primary level of protection, while the standard contractual clauses serve as additional security. Should there be changes under the DPF, the standard contractual clauses act as a reliable fallback option. In this way, we ensure that your data is always adequately protected even in the event of any political or legal changes.

With the individual service providers, we will inform you whether they are certified according to the DPF and whether there are standard contractual clauses. For more information about the DPF and a list of certified companies, visit the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English language).

Appropriate security measures apply to data transfers to other third countries, in particular standard contractual clauses, express consents or transfers required by law. Information on third-country transfers and applicable adequacy decisions can be found in the information offered by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de

General information on data storage and deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consent is withdrawn or there is no further legal basis for processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. There are exceptions to this regulation when legal obligations or special interests require the data to be stored or archived for a longer period of time.

In particular, data that must be stored for commercial or tax reasons or whose storage is necessary to prosecute or protect the rights of other natural or legal persons must be archived accordingly.

Our privacy policy contains additional information on the storage and deletion of data that applies specifically to specific processing processes.

If there is more information about the storage period or deletion periods of a date, the longest period is always decisive.

If a period does not expressly start on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the deadline occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the deadline is the effective date of the termination or other termination of the legal relationship.

We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify their storage.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general deadlines apply for storage and archiving under German law:
    • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents required to understand them (Section 147 Paragraph 1 No. 1 in conjunction with Paragraph 3 AO, Section 14b Paragraph 1 No. 1 in conjunction with Paragraph 4 HGB).
    • 8 years - Accounting documents, such as invoices and cost documents (Section 147 Paragraph 1 No. 4 and 4a in conjunction with Paragraph 3 sentence 1 AO and Section 257 Paragraph 1 No. 4 in conjunction with Paragraph 4 HGB).
    • 6 years - Other business documents: received commercial or business letters, reproductions of the sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. hourly pay slips, operating statement sheets, calculation documents, price awards, but also payroll documents, insofar as they are not already accounting documents and cash strips (§ 147 para. 1 No. 2, 3, 5 in conjunction with para.. 3 AO, Section 257 Paragraph 1 No. 2 and 3 in conjunction with Paragraph 4 HGB).
    • 3 years - Data necessary to consider potential warranty and compensation claims or similar contractual claims and rights and to process related inquiries, based on previous business experience and usual industry practices, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right of objection: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
  • Right of withdrawal in case of consent: You have the right to withdraw your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the relevant data is being processed and for information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
  • Right to delete and restrict processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data concerning you is contrary to the requirements of the GDPR.

Business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”), within the framework of contractual and comparable legal relationships and related measures and with regard to communication with the contractual partners (or pre-contractual), for example to answer inquiries.

We use this information to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other performance problems. In addition, we use the data to protect our rights and for the purpose of administrative tasks associated with these obligations and corporate organization. In addition, we process the data on the basis of our legitimate interests both in proper and business management and in security measures to protect our contractual partners and our business operations from misuse, risk of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other assistance services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent necessary for the above purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, such as for marketing purposes, as part of this privacy policy.

We will inform the contractual partners which data is required for the above purposes before or as part of data collection, e.g. in online forms, through special identification (e.g. colors) or symbols (e.g. asterisks, etc.), or personally.

We delete the data after expiry of legal warranty and comparable obligations, i.e. in principle after four years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving legal reasons (e.g. for tax purposes, usually ten years). We delete data that has been disclosed to us as part of an order by the contractual partner in accordance with the requirements and generally after the end of the order.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact details (e.g. postal and e-mail addresses or telephone numbers); contract data (e.g. contract subject, duration, customer category); usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Affected persons: Service recipients and clients; interested parties. Business and contract partners.
  • Purposes of processing: Provision of contractual services and performance of contractual obligations; security measures; communication; office and organizational procedures; organizational and administrative procedures. business processes and business procedures.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section.
  • Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Online shop, order forms, e-commerce and delivery: We process our customers' data to enable them to select, purchase, or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such as part of the ordering or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Provision of online services and web hosting

We process user data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transfer the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, people involved). Log data (e.g. log files relating to logins or the retrieval of data or access times.).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). safety measures.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the workload of the servers and their stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

Use of cookies

The term “cookies” is understood to mean functions that store information on user devices and read from them. Cookies can also be used to address various concerns, such as the functionality, security and convenience of online offerings and to analyse visitor flows. We use cookies in accordance with legal requirements. If necessary, we obtain the consent of the users in advance. If consent is not required, we rely on our legitimate interests. This applies when the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. The consent can be withdrawn at any time. We provide clear information about their scope and which cookies are used.

Information on legal bases of data protection law: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as a legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the relevant services and procedures.

Storage period: With regard to storage time, the following types of cookies are differentiated:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
  • Persistent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved and preferred content displayed directly when the user visits a website again. User data collected using cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage period can be up to two years.

General information on withdrawal and objection (opt-out): Users can withdraw their consent at any time and also declare an objection to processing in accordance with legal requirements, including using the privacy settings of their browser.

  • Types of data processed: Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data based on consent: We use a consent management solution that obtains users' consent to the use of cookies or to the procedures and providers mentioned as part of the consent management solution. This procedure is used to obtain, log, manage and withdraw consent, in particular with regard to the use of cookies and comparable technologies, which are used to store, read and process information on users' devices. As part of this procedure, users' consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management process. Users also have the option to manage and withdraw their consent. The declarations of consent are stored in order to avoid a new request and to be able to provide proof of consent in accordance with legal requirements. The data is stored on the server side and/or in a cookie (so-called opt-in cookie) or using comparable technologies in order to be able to assign consent to a specific user or their device. If there is no specific information about the providers of consent management services, the following general information applies: The period of storage of consent is up to two years. This creates a pseudonymous user identifier, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, the system and the device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection policy.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or visual messages and contributions and information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via online form); provision of our online offering and usability; security measures. organizational and administrative procedures.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

    We also reserve the right to process user information for spam detection on the basis of our legitimate interests.

    On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for their duration and to use cookies to avoid multiple votes.

    The personal information provided as part of the comments and contributions, any contact and website information as well as the content information will be stored permanently by us until users object; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Contact and request management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and within the framework of existing user and business relationships, the information provided by the inquiring persons is processed insofar as this is necessary to answer the contact requests and any requested measures.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or visual messages and contributions and information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Affected persons: communication partner.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing processes, procedures and services:

  • contact form: When you contact us via our contact form, by e-mail or other means of communication, we process the personal data provided to us to answer and process the respective request. This usually includes information such as name, contact information and, if applicable, other information that is provided to us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Newsletters and electronic notifications

We send newsletters, emails and other electronic notifications (hereinafter “newsletters”) exclusively with the consent of the recipients or on a legal basis. If the content of the newsletter is mentioned as part of a subscription to the newsletter, this content is decisive for the consent of the users. To subscribe to our newsletter, it is usually sufficient to provide your e-mail address. However, in order to be able to offer you a personalized service, we may ask you to provide your name so that we can personally address you in the newsletter or for further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the email address in a blocked list (so-called “block list”) for this purpose alone.

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been completed correctly. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.

Content:

Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, persons involved). Usage data (such as page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
  • Affected persons: communication partner.
  • Purposes of processing: Direct marketing (e.g. via email or post).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR).
  • Objection option (opt-out): You can unsubscribe from our newsletter at any time, i.e. withdraw your consent, or object to further receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Further information on processing processes, procedures and services:

  • Measurement of open and click rates: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our or its server when the newsletter is opened, provided that we use a shipping service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether and when the newsletters are opened and which links are clicked on. The information is assigned to individual newsletter recipients and stored in their profiles until deleted. The evaluations are used to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. Measuring opening and click rates and saving measurement results in users' profiles - This text area must be activated with a premium license. - premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext premiumtext Premiumtext premium text premium text premium text premium text premium text premium text premium text premium text premium text; Legal bases: Consent (Art. 6 (1) (a) GDPR).

Promotional communication via e-mail, post, fax or telephone

We process personal data for the purposes of promotional communication, which can be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

Recipients have the right to withdraw their consent at any time or to object to promotional communication at any time.

After revocation or objection, we will store the data required to prove previous authorization to contact or send you information for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. On the basis of the legitimate interest in permanently observing the user's revocation or objection, we also store the data required to avoid being contacted again (e.g. email address, telephone number, name, depending on the communication channel).

  • Types of data processed: Inventory data (e.g. full name, home address, contact information, customer number, etc.); contact data (e.g. postal and e-mail addresses or telephone numbers). Content data (such as textual or pictorial messages and contributions and information relating to them, such as information on authorship or when they were created).
  • Affected persons: communication partner.
  • Purposes of processing: Direct marketing (e.g. via email or post); marketing. sales promotion.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section.
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently, or invite them to be reused. It is also possible for us to understand which areas require optimization.

In addition to web analysis, we can also use test methods to test and optimize different versions of our online offering or its components, for example.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information stored in a browser or in a terminal device and then read out. The information collected includes in particular websites visited and elements used there as well as technical information, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, it is also possible to process location data.

In addition, the IP addresses of users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (such as page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section. Storage of cookies of up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed during one or more usage processes, which search terms they have used, have accessed them again or have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers.
    Pseudonymous profiles of users are created with information from the use of various devices, and cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city's derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). In EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com/intl/de/about/analytics/; Safety measures: IP masking (pseudonymization of the IP address); Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms/; Basis for transfers to third countries: Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms), Data Privacy Framework (DPF) standard contractual clauses ( https://business.safety.google/adsprocessorterms); Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://myadcenter.google.com/personalizationoff. More information: https://business.safety.google/adsservices/ (Types of processing and data processed).

Customer reviews and evaluation procedures

We participate in review and evaluation processes to evaluate, optimize and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the providers' general terms of business or use and privacy policies also apply. As a rule, the evaluation also requires registration with the respective providers.

In order to ensure that the reviewers have actually used our services, we transfer the necessary data relating to the customer and the service used to the respective review platform (including name, e-mail address and order number or article number) with the consent of the customer. This data is used solely to verify the user's authenticity.

  • Types of data processed: Contract data (e.g. subject matter of contract, duration, customer category); usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time information, identification numbers, persons involved).
  • Affected persons: Service recipient and client. users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via an online form). marketing.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Presences on social networks (social media)

We maintain online presences within social networks and process user data within this framework in order to communicate with users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This can result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The latter may in turn be used, for example, to place advertisements within and outside the networks that presumably match the interests of users. Therefore, cookies are usually stored on users' computers, in which the usage behavior and interests of the users are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the latter have access to user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.

  • Types of data processed: Contact data (e.g. postal and e-mail addresses or telephone numbers); content data (e.g. textual or pictorial messages and contributions and information relating to them, such as information on authorship or time of creation). Usage data (e.g. page views and time spent, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Communication; feedback (e.g. collecting feedback via online form). public relations.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section.
  • Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Social network, allows you to share photos and videos, comment on and favorite posts, send messages, subscribe to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.instagram.com; Privacy statement: https://privacycenter.instagram.com/policy/. Basis for transfers to third countries: Data Privacy Framework (DPF), Data Privacy Framework (DPF).
  • Facebook pages: Profiles within the social network Facebook - Together with Meta Platforms Ireland Limited, we are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As stated in the Facebook data policy under “How do we use this information?” Facebook also explains, collects and uses information to provide analytics services, so-called “page insights,” for site operators so that they obtain insights into how people interact with their pages and with the content associated with them. We have signed a special agreement with Facebook (“Page Insights Information,” https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must comply with and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). Users' rights (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about page insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data). Joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transfer of the data to the parent company Meta Platforms, Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.facebook.com; Privacy statement: https://www.facebook.com/privacy/policy/. Basis for transfers to third countries: Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum), Data Privacy Framework (DPF) standard contractual clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
  • LinkedIn: Social network - Together with LinkedIn Ireland Unlimited Company, we are responsible for collecting (but not further processing) data from visitors, which are used to create the “page insights” (statistics) of our LinkedIn profiles. This data includes information about the types of content that users view or interact with and the actions they take. Details about the devices used are also collected, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchical level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy
    We have signed a special agreement with LinkedIn Ireland (“Page Insights Joint Controller Addendum”, https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulates which security measures LinkedIn must comply with and in which LinkedIn has agreed to fulfill the rights of those affected (i.e. users can direct requests for information or deletion directly to LinkedIn, for example). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company based in the EU. LinkedIn Ireland Unlimited Company is solely responsible for further processing of the data, in particular as regards the transmission of the data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.linkedin.com; Privacy statement: https://www.linkedin.com/legal/privacy-policy; Basis for transfers to third countries: Data Privacy Framework (DPF), standard contractual clauses (https://legal.linkedin.com/dpa), Data Privacy Framework (DPF) standard contractual clauses (https://legal.linkedin.com/dpa). Objection option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Xing: social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.xing.com/. Privacy statement: https://privacy.xing.com/de/datenschutzerklaerung.

Plug-ins and embedded features and content

We integrate functional and content elements into our online offering, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).

Integration always requires that the third-party providers of this content process the users' IP addresses, as they could not send the content to their browsers without an IP address. The IP address is therefore required to display this content or functions. We make every effort to use only content whose respective providers only use the IP address to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and include technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, but can also be linked to such information from other sources.

Information on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and length of stay, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time information, identification numbers, people involved). Location data (information about the geographical position of a device or person).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness.
  • Retention and deletion: Deletion in accordance with the “General Information on Data Storage and Deletion” section. Storage of cookies of up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years).
  • Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing processes, procedures and services:

  • Google Fonts (retrieved from Google server): Purchase of fonts (and symbols) for the purpose of technically safe, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and taking into account possible licensing restrictions. The provider of the fonts is provided with the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary to provide the fonts depending on the devices used and the technical environment. This data can be processed on a server operated by the font provider in the USA - When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, and the referral URL (i.e. the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referral URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a specific font family is requested. With the Google Fonts Web API, the user agent must adapt the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregate usage statistics that measure the popularity of font families. These summarized usage statistics are published on the Google Fonts “Analytics” page. Finally, the referral URL is logged so that the data can be used to maintain production and generate an aggregate report on the top integrations based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://fonts.google.com/; Privacy statement: https://policies.google.com/privacy; Basis for transfers to third countries: Data Privacy Framework (DPF), Data Privacy Framework (DPF). More information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • Google Maps: We integrate maps from the “Google Maps” service provided by Google. The processed data may include, in particular, users' IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://mapsplatform.google.com/; Privacy statement: https://policies.google.com/privacy. Basis for transfers to third countries: Data Privacy Framework (DPF), Data Privacy Framework (DPF)
  • Using SalesViewer® Technology:

    On this website, SalesViewer® technology from SalesViewer® GmbH is used to collect and store data for marketing, market research and optimization purposes on the basis of the legitimate interests of the website operator (Art. 6 para. 1 lit. f DSGVO).

    For this purpose, Javascript-based code is used, which is used to collect company-related data and use it accordingly. The data collected using this technology is encrypted using a non-recoverable one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.

    The data stored as part of SalesViewer® is deleted as soon as it is no longer required for its purpose and the deletion does not conflict with any legal storage requirements.

    You can object to the collection and storage of data at any time with effect for the future by clicking this link https://www.salesviewer.com/opt-out Click to prevent SalesViewer® from collecting data within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click on this link again.
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  • Use of SalesViewer® technology:

    This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator's legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimization purposes.

    In order to do this, a javascript based code, which serves to capture company-related data and according to website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally

    The data stored by SalesViewer® will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

    The data recording and storage can be repeated at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out In order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

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