Trade fair presence, congress or company party: the right event technology makes an impression, creates atmosphere and keeps everything running smoothly.
A corporate event is always a calling card, too. Whether it’s a product presentation, a trade fair presence, a staff event or a gala evening – guests notice very quickly whether someone has worked to a plan or whether the technology has been cobbled together. The right event technology determines whether messages come across professionally. And, frankly, also how relaxed the organiser is throughout the evening.
The overall picture counts from the moment people enter the venue. Well-thought-out lighting, clean sound quality during the welcome and media technology that simply works – nobody notices this consciously, but everyone feels it. Unfortunately, the reverse is also true: a squealing microphone in the first minute sticks in people’s minds. A classic we have experienced often enough with other people’s setups.
A company party for 60 people in your own foyer needs a completely different setup from a trade fair presence with continuous sound reinforcement over three days. That’s why we don’t plan to a template; instead, we take a close look at the room acoustics, ceiling height, power situation and running order beforehand. Safety is part of this too: tested systems, spare equipment in the flight case and technicians who know what to do if something does fail. A mishap is particularly annoying at corporate events – after all, it’s your own name on it.
Lighting in corporate colours, the logo as a projection, an individually programmed lighting scene for the highlight of the evening – these are not gimmicks but the moments guests remember afterwards. What is typically needed for this:
We at photon see corporate events not as a technical job but as our clients’ public image. That’s why we support you from the first consultation through planning to on-site delivery – with a team that stays calm even if the running order changes an hour beforehand. It happens more often than you’d think.
Whether it’s a small internal celebration or a major trade fair presence, with photon you have a partner from the region who understands your vision and implements it cleanly on the technical side. Get in touch when your next corporate event is coming up – we’re happy to put our heads together with you early on.
To make sure nothing is forgotten at your corporate event, our event technology checklist: 10 points that can save any event will help. And if space is ever tight, we show you how to pull off a big appearance even on a small stage: Technology for small venues. The complete planning roadmap can be found in our guide Organising a corporate event.
Related: Event equipment hire – equipment and daily rates at a glance.
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