Jägermeister Townhall Show 2024 – Lighting & Sound for the Internal Show Production

01. The Challenge

Mast Jägermeister SE no longer wanted to present its annual townhall – it wanted to stage it: our partner inventive studios turned the internal format into a fully-fledged show production, with concept, dramaturgy, direction and AI-powered language versions for the company's nearly 1,000 employees worldwide. The show was delivered as video – and every minute of watch time counted.

It was not shot in a studio but on site at Jägermeister in Wolfenbüttel: office and community spaces – from the coworking area via the in-house bar to a curved wall of illuminated bottles – were transformed into three parallel sets. For us that meant cinematic lighting and broadcast-ready sound in rooms never built for filming – ambient light, room acoustics, limited ceiling heights – and a window of just two shooting days to get every programme segment in the can across the sets.

02. Our Solution

photon set the lighting and mixed the sound. Each set got its own look: Aputure film lighting (Light Storm C600d Pro and C300d II with Light Domes) as soft key sources, Dedolight accents for precision, Chauvet Ovation CYC washes and wireless Astera tubes for backgrounds and colour – controlled from a grandMA3, with fine haze for depth. Molton, tulle and grip from C-stands to autopoles turned office zones into film sets, and for the brand world colour gels went in front of the fixtures – right up to Jägermeister green and orange.

On the audio side: DPA 4060 lavaliers on Shure Axient wireless for the talent, a Schoeps shotgun on the boom for everything in motion – mixed on a Yamaha DM3 and recorded in parallel as multitrack in Avid Pro Tools, so post-production could touch every channel individually. In-ear monitoring via Shure PSM 1000 kept direction and hosts in sync, and the presentation content ran through a Blackmagic ATEM setup with HyperDecks straight into the recording.

03. The Result

Two shooting days, three sets, one show: the result reached 1,100 views among nearly 1,000 employees worldwide – and held them for an average of over 85% of the runtime, an exceptional figure for internal communications. The production won several awards, including a PR Report Award.

Concept, dramaturgy and direction by inventive studios, lighting and sound by photon – and proof that people watch voluntarily, and to the end, when a townhall looks and sounds like a show.